{"id":73930,"date":"2025-07-20T00:00:00","date_gmt":"2025-07-19T16:00:00","guid":{"rendered":"https:\/\/tcmonthly.tzuchiculture.org.tw\/?p=73930"},"modified":"2025-07-14T10:11:35","modified_gmt":"2025-07-14T02:11:35","slug":"a-social-enterprise-giving-seniors-a-new-stage","status":"publish","type":"post","link":"https:\/\/tcmonthly.tzuchiculture.org.tw\/?p=73930","title":{"rendered":"A Social Enterprise Giving Seniors a New Stage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"73930\" class=\"elementor elementor-73930\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c034bcc elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c034bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b81fb12\" data-id=\"3b81fb12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb6c013 elementor-widget elementor-widget-text-editor\" data-id=\"fb6c013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>By Yeh Tzu-hao<\/strong><br \/>Edited and translated by Wu Hsiao-ting<br \/>Photo courtesy of RockYeNai<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4db3837b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4db3837b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-426b4834\" data-id=\"426b4834\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10ce42e9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"10ce42e9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#2c2c2c;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:-webkit-box;display:-ms-flexbox;display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);-ms-flex-negative:0;flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:-webkit-box;display:-ms-flexbox;display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{-webkit-box-align:center;-ms-flex-align:center;align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-bottom:0;-webkit-box-flex:1;-ms-flex-positive:1;flex-grow:1;border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{-webkit-box-flex:0;-ms-flex-positive:0;flex-grow:0;-ms-flex-negative:100;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-top:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55e76652 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55e76652\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-343212f6\" data-id=\"343212f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72494ef5 elementor-widget elementor-widget-text-editor\" data-id=\"72494ef5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>The social enterprise RockYeNai trains older adults to become skilled storytellers. More than 600 seniors have taken part since it was founded in 2017, sharing their voices through over 1,200 storytelling events across Taiwan.<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5462de84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5462de84\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c9a7d53\" data-id=\"4c9a7d53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-564237d4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"564237d4\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5891da67 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"5891da67\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8877e2\" data-id=\"1a8877e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dd3e92b elementor-widget elementor-widget-image\" data-id=\"4dd3e92b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.8.1 - 13-11-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1440\" height=\"1080\" src=\"https:\/\/tcmonthly.tzuchiculture.org.tw\/wp-content\/uploads\/sites\/8\/2025\/07\/142-05.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/tcmonthly.tzuchiculture.org.tw\/wp-content\/uploads\/sites\/8\/2025\/07\/142-05.jpg 1440w, https:\/\/tcmonthly.tzuchiculture.org.tw\/wp-content\/uploads\/sites\/8\/2025\/07\/142-05-300x225.jpg 300w, https:\/\/tcmonthly.tzuchiculture.org.tw\/wp-content\/uploads\/sites\/8\/2025\/07\/142-05-1024x768.jpg 1024w, https:\/\/tcmonthly.tzuchiculture.org.tw\/wp-content\/uploads\/sites\/8\/2025\/07\/142-05-768x576.jpg 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68249eb9 elementor-widget elementor-widget-text-editor\" data-id=\"68249eb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>From initial unfamiliarity to confident performances on stage, senior storytellers from RockYeNai use picture books as a medium to connect with audiences of all ages across a variety of settings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-343d119b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"343d119b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bca49ac elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4bca49ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1736ac06\" data-id=\"1736ac06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aed7582 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"5aed7582\" data-element_type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2016, a news report revealed that 25.9 percent of suicides in Taiwan involved individuals aged 65 and older. This sobering statistic made Lin Zong-xian (\u6797\u5b97\u61b2) acutely aware of the mental health challenges facing the elderly. Drawing on his years of experience in picture book reading and storytelling instruction, he saw a way to help. The following year, he founded RockYeNai (meaning \u201crocking grandpas and grannies\u201d), a social enterprise that trains adults over 50 to tell stories using picture books, enriching their lives through creative expression and stronger social connection.<\/p><p>Zhong, one of the early trainees, recalled that when RockYeNai first started, participants received a stipend of 300 New Taiwan dollars (about US$10) for each storytelling session. Though modest, the incentive served as a significant source of encouragement for many seniors.<\/p><p>\u201cThis stipend had real meaning,\u201d Lin explained. \u201cI wanted them to see themselves as professionals. Storytelling within our group wasn\u2019t something to be taken lightly, and the stipend wasn\u2019t just a handout\u2014it was a recognition of the skills they had developed, something they had truly earned.\u201d<\/p><p>Lin holds his trainees to high standards, refusing to lower expectations simply because they are older. Unlike many nonprofits that offer free programs to attract seniors, he charges tuition\u2014underscoring RockYeNai\u2019s professional approach\u2014and actively seeks opportunities for participants to perform in various venues. Although the stipend was discontinued last year, participation has remained strong. Picture book classes continue to be held every month in northern, central, and southern Taiwan, drawing robust attendance. The appeal for many participants goes beyond learning new skills; it also offers a chance to make friends. Some have even found emotional healing through the experience.<\/p><p>One participant, now a popular internet personality known as Grandma Downstairs, spoke about how her storytelling evolved through her time with RockYeNai. A former preschool teacher, she had experience reading stories to children, but RockYeNai opened up a new world for her. She had once simply read aloud to preschoolers, but her storytelling was transformed after she learned from Lin and other instructors. She can now captivate adult and senior audiences as well. \u201cStorytelling is so diverse\u2014you can act, narrate, sing. There are so many ways to bring a story to life,\u201d she said enthusiastically.<\/p><p>Beyond technique, storytelling also became a source of healing. \u201cSeveral classmates had lost their husbands, but they gradually worked through their grief by sharing picture books,\u201d she reflected. \u201cI, too, came to terms with my mother\u2019s passing by connecting with the stories we told.\u201d<\/p><p>After more than seven years of experimentation and development, Lin and his team have shown that their model is both feasible and sustainable. With proper training, seniors can share stories not only with children but also with university students and working professionals. Their ability to blend life experience with storytelling has also drawn attention; for example, last year a financial services company invited participants to help raise awareness about fraud prevention in local communities.<\/p><p>Looking back, Lin said that RockYeNai\u2019s early success wouldn\u2019t have been possible without a grant from the first round of Tzu Chi\u2019s Vision Future Incubator. With more than one million New Taiwan dollars (US$33,300) in prize money, he was able to rent venues for training sessions and offer stipends to participating seniors. This financial support allowed him to test RockYeNai\u2019s appeal without expending significant time and energy on market research. He acknowledged that without Tzu Chi\u2019s backing, it would likely have taken another year or two to reach their current level of success.<\/p><p>Today, RockYeNai has established a solid foothold in the social enterprise sector. It has trained more than 600 middle-aged and senior storytelling experts, who perform at fairs, department stores, caf\u00e9s, senior centers, and nursing homes, reaching audiences of all ages. The initiative embodies the ideal of \u201cproductive aging,\u201d empowering older adults to contribute actively to their communities through storytelling and giving them a renewed sense of purpose.<\/p><p>\u201cThe Vision Future Incubator helps shorten the trial-and-error phase for young entrepreneurs,\u201d Lin said. \u201cIt supports ESG [environmental, social, and governance principles], the United Nations\u2019 Sustainable Development Goals, and social enterprises. It\u2019s a truly brilliant strategy.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4bb6c2c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4bb6c2c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ff4d115\" data-id=\"7ff4d115\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3750c318 elementor-widget elementor-widget-image\" data-id=\"3750c318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"189\" height=\"170\" src=\"https:\/\/tcmonthly.tzuchiculture.org.tw\/wp-content\/uploads\/sites\/8\/2022\/07\/\u82f1\u6587\u9801\u5c3e-2.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The social enterprise RockYeNai trains older adults to become skilled storytellers. More than 600 seniors have tak\u2026 <a class=\"text-right\" href=\"https:\/\/tcmonthly.tzuchiculture.org.tw\/?p=73930\"><span class=\"text\">Read More <\/span><span class=\"arrow\">\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":73849,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"pmpro_default_level":0,"_mi_skip_tracking":false,"ngg_post_thumbnail":0},"categories":[2225],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Social Enterprise Giving Seniors a New Stage - Tzu Chi Bimonthly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tcmonthly.tzuchiculture.org.tw\/?p=73930\" \/>\n<meta property=\"og:locale\" content=\"zh_TW\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Social Enterprise Giving Seniors a New Stage - Tzu Chi Bimonthly\" \/>\n<meta property=\"og:description\" content=\"The social enterprise RockYeNai trains older adults to become skilled storytellers. 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